Tom has been developing and managing integrated
marketing campaigns and corporate branding systems
for electronic, medical instrumentation and
travel industries.
As Vice President of Marketing and Commuincation
at Arrow Electronics, responsible for building
marketing and communication strategies affecting
over 600 supplier channel partners. Directly
engaged all senior management and key suppliers
with innovative, comprehensive and cost effective
marketing plans in support of global sales.
Directed up to fifty person marketing and communication
department producing marketing plans, media
advertising, press releases, launch kits, employee
training videos and sales support materials/programs.
Guided world wide marketing and communication
programs through periods of exceptional expansion
in forty or more countries. Engaged in more
than forty world wide mergers or acquisitions.
Recognized throughout the years with many diverse awards for complete brand marketing campaigns, video production, advertising and direct customer marketing programs. These included: Business Marketing Association, AXIEM (Absolute Excellence In Electronic Media), Videographer Award, BOLI Advertising Award, Telly Award, ACE Award, the Communicator award, CMP readership award and Reed readership awards.
