We The goal of the program was to pull the covers off what Hearst was doing in business to business advertising. The target audience of senior marketing executives were striving to achieve achieve a stronge ROI on their direct marketing efforts. The graphic called for a simple, stop the reader on the page, approach.NACP and Hearst.

"I have met only a few individuals during my 25 year career in the High Technology Industry who possess the marketing talent that Tom Thorson has."

Stephen Cholas, Group Publisher -Hearst Business Media